Greenfield Produce

Farming / Food Supplies

Feb 22, 2025

growth in the first month

86%

growth in 3 months

When a Supply Shock Almost Stopped the Growth

For nearly a decade, Greenfield Produce has been supplying fresh, locally grown vegetables to restaurants and grocers across the Midwest. Founded by Anna and Jorge Ramirez, the company built its reputation on reliable deliveries and relationships with local farms.

But in one difficult season, their largest supplier was forced to cut back due to extreme weather. Suddenly, Greenfield found itself short on inventory at the worst possible moment—just as a major grocery chain had signed a contract to expand orders.

Anna remembers:

“It felt like everything was about to collapse. We had the demand, but without inventory we couldn’t deliver. And turning down a big client could have set us back years.”

Turning Crisis Into Opportunity

That’s when they reached out to Peak Financial. Within 24 hours, the first round of funding was deposited, giving Anna and Jorge the ability to quickly purchase produce from alternate suppliers—even at higher prices.

The repayment system was what really made the difference. Instead of worrying about a huge fixed loan bill while sales were unpredictable, every transaction automatically included a manageable repayment.

“We could focus on filling orders and keeping clients happy, not staring at a calendar wondering how to make a loan payment,” Jorge says.

Beyond Stabilization

Anna adds:

“Honestly, the challenge turned into the reason we scaled up. Without Peak Financial’s flexibility, we might have gone under. Instead, we came out stronger.”

The Long-Term Relationship

Greenfield now takes several advances a year, ranging from tens of thousands to hundreds of thousands, depending on seasonal demand. What began as a lifeline has become part of their normal operations.

“Peak Financial became more than financing—they became part of our planning. Every season, every contract, we know they’ll be there.”