Iron Haven Fitness

Health / Wellness

Aug 5, 2023

growth in the first month

120%

growth in 12 months

From Local Gym to Regional Brand

When Marcus Reed, a former college athlete, opened Iron Haven Fitness, his vision was simple: create a space where training felt authentic, not corporate. With kettlebells lined up against exposed brick walls and coaches who knew every member by name, his gym quickly developed a steady membership base.

But Marcus had bigger ambitions. He wanted to expand into group programs, upgrade equipment, and launch a branded online training app. Steady membership fees were covering the basics, but the leap toward growth seemed out of reach.

“I wasn’t looking for survival money,” Marcus says. “I needed growth money. That’s a huge difference.”

A Partnership That Moves With the Business

Marcus connected with Peak Financial, impressed by their sales-based repayment model. Instead of fixed monthly bills, a portion of each membership payment and merchandise sale went directly toward repayment — automatically.

“I loved that repayments grew and shrank with us. If sign-ups slowed in the summer, we weren’t crushed by a big bill. When sales spiked in January, we paid faster. It felt like someone finally built financing around how real businesses actually work.”

Fueling Expansion

With Peak Financial’s support, Marcus was able to:

Purchase new training equipment.

Renovate unused warehouse space into a group class studio.

Develop a branded app for remote coaching.

The flexibility of the funding meant Marcus didn’t have to choose between physical growth and digital expansion — he could do both.

Beyond the Money

Marcus says the relationship went far beyond capital:

“The consultants at Peak Financial showed me how to structure my pricing for online programs, and even connected me to another client who runs a supplement company. That’s not a bank. That’s a partner.”

Looking Ahead

Today, Iron Haven Fitness has doubled its member base, and the online app now attracts clients across the country. Marcus credits Peak Financial for turning steady membership into real expansion.

“Peak Financial gave me the runway to prove what I always knew: Iron Haven wasn’t just a local gym, it was a brand in the making.”