Willow & Sage Pet Supplies

Pets / Consumer Goods
Mar 4, 2024
Willow & Sage Pet Supplies
11%

growth in the first month

31%

growth in 3 months

When Profit Margins Needed Breathing Room

Sophia Chang started Willow & Sage in her garage, making organic dog treats for her own rescue pup. A loyal following grew online, and soon she was shipping across the country. Sales were healthy, but margins were razor thin—shipping costs and promotional discounts often left her with little to reinvest.

“I had customers. I had orders. But I didn’t have breathing room. Every time I tried to expand, I felt like I was eating into my own paycheck,” she recalls.

Peak Financial as an Operational Tool

When Sophia partnered with Peak Financial, her first credit advance was modest—just enough to cover bulk packaging and renegotiate shipping with volume discounts. The repayment, automatically tied to every sale, meant she could improve margins without stressing about loan deadlines.

“It was the first time I felt like I could move ahead without tripping over my own bills.”

Over time, she returned for larger advances, each time using them to shave costs, optimize production, and improve net profitability.

Steady Climb, Not a Sprint

Unlike entrepreneurs chasing explosive growth, Sophia’s story is about stability and sustainability. With Peak Financial, she could run a business that didn’t just sell more, but earned more on every sale.

Now Willow & Sage employs 12 people, and Sophia jokes that she’s finally making money on the dog biscuits she used to bake for free.

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